Northern Light Launches New Website

8 March 2007

Northern Light are delighted to announce the launch of their new website.

To celebrate the rebranding of the company and the launch of the new site, Northern Light are running a competition to find a name for the character illustrated in the logo.

As part of the ongoing brand strategy development - which commenced with a revamp of the logo in June 2006 - work began on completely redesigning and repopulating the corporate website last year.

The new look site has a much more contemporary look and feel and will evolve over the next few months to incorporate e-commerce capabilities such as an online shop and hire booking system.

Lois Ferguson, Marketing Manager at Northern Light, said: "As it stands, the relaunched website is very much in phase one of our redevelopment plans. We have updated the information on our services - aimed at our very diverse client base - and brought the overall look of the site into the 21st century."

Utilised in many guises throughout the new website and on corporate literature, the "wee man" - as he is known internally - will continue to be an integral part of Northern Light's visual image. With this in mind, the company are seeking a more robust character name for the little chap and any assistance would be gratefully received.

Entrants to the competition should email their suggestions to info@northernlight.co.uk and include their name, job title, organisation and contact details by 30 April 2007. The winning entrant will be announced shortly thereafter and will receive a case of champagne as their reward.

Terms and condition of entry to the competition can be found on Northern Light's website.

Colin Cuthbert, Managing Director at Northern Light, said: "We're very pleased with our new look logo and website, and this competition is a bit of fun to celebrate. We'd like as many entrants as possible, as we'd really like the little guy to have a name! On a more serious note, Northern Light is committed to moving forward in e-commerce and this first stage redevelopment of the website is a stepping stone into the more advanced e-technology phases we have planned for the future."

For further information contact Lois Ferguson, Marketing Manager on 0131 622 9135